About Us

Founded by three sisters, 608 the Label was born to bring back traditional elegance. Our earliest memories were filled with colors, textures, and fabrics at souks with our mother in Dubai. 

Growing up, we were surrounded by women who wore their abayas as expressions of identity, culture, and strength. We learned that true elegance lies in the details of handpicked fabrics, thoughtful designs, and quality that stands the test of time. As we grew older and traveled the world, we realized how difficult it was to find abayas that carried the same quality we knew and loved. We started this brand with a vision: to bring the richness of craftsmanship to women everywhere. 

Each collection is inspired by locations we've visited, in colors, patterns, or textures. Whether it's the rich blues of the sea or soft earth tones of the desert, our designs are love letters to the places that moved us. 

This brand is about staying connected to our past, to each other, and to the women who wear our pieces. We're excited to share this journey with you.

Welcome to 608 The Label.